They are a good car maker. They are an innovative car maker. But I don't think of them as a challenging one. In part, their recipe for success comes from pushing out ground-breaking technology packaged in a conventional wrapping - changing the world one bland sedan at a time.
But some of their "cars" in Detroit are making me rethink that. Here's what I'm talking about -- some examples from this week's North American International Auto Show ... Toyota ... outside the box ...