|Lots of media on hand|
Their newest location at 1660 Soldiers Field Road is nested inside a Staples store,
|It's literally a store within a store|
in a nondescript parking lot in Brighton.
|Interesting fact: Staples first ever store opened in this same parking lot back in 1986|
|Co-working, catching on, even in more suburban locations|
My own belief is that they will succeed beyond their expectations. The pent up demand in the suburbs for this kind of work space will be strong, I believe, because there are many people who are locked into a suburban lifestyle that prevents them from more effectively becoming a part of gig economy. Workbar's proximity will provide them a welcomed relief valve.
It will also be very interesting from an urban planning perspective to see how the presence of Workbar customers begins to impact the surrounding environment. Staples may decide that it now needs to help the create food options nearby, and the auto-focused world will add new amenities such as Hubway and Zipcar.
|People arriving for a tour, Bill Jacobson in the vest|
|Workbar head of operations Emily Knight, looking at Staples founder Tom Stemberg|