- Our knowledge workers are becoming smarter, more innovative, and more valuable in today's economy.
- Pizza is becoming more expensive.
Three dollars for a slice of pizza?
|"That'll be $3, please."
|Entirely new, exactly like you remember it
What All Star so correctly saw is that a sufficient amount of flattery can make the price of pizza rise from a greasy commodity to gourmet pleasure -- not by changing pizza but by changing people's sense of what it means to eat it. When pizza becomes cool, people will pay for cool. Cambridge, a city of over-education, is also at times a city of over self-congratulation.
|The place to be
To the cynic, H.L. Mencken's bitterly brilliant quip comes to mind, that no one ever went broke by underestimating the intelligence of the American public. In a city with so much intelligence, it's a good bet that a lot of dough will be raised with just that additional pinch of praise.